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Silverleaf's Oak n' Spruce Resort
in South Lee, Massachusetts
Week: 28
Beds: 2
Usage: Every Year
For Rent: $1,400 Neg

Calypso Cay Vacation Villas
in Kissimmee, Florida
Week: 28
Beds: 1
Usage: Every Year
For Sale: $8,599 Neg
For Rent: $700 Neg

Sheraton Vistana Resort
in Lake Buena Vista, Florida
Week: 5
Beds: 2
Usage: Every Year
For Sale: $19,000 Neg

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Old December 11th, 2009, 12:44 PM
TAI_Staff's Avatar
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Join Date: Sep 2005
Posts: 366
Default Timeshare Resale Vs Developer & Why

The timeshare business has been around in one form or another since about 1970 and today is a billion dollar industry. Timeshare resort developers definitely offer a viable product and timeshares certainly create better vacations and expand vacation opportunities. To interest people in attending a timeshare sales presentation, the developers sales program usually includes financial incentives to people who attend sales presentations. These incentives often include gifts, discounted/free accommodations, and/or other amenities. Combine the euphoric feeling of vacationing with a good product and the some of the best salespeople in the world and the result is resort developer sales. While many of these timeshare owners use the timeshare, enjoy it's luxuries and favor the product there are those who at some point wish to rid themselves of it.

The timeshare resale market was started to satisfy the needs of these timeshare owners who needed/wanted to resell their timeshare after changes in life such as a death in the family, divorce, timeshare upgrades, change of heart, etc. Many timeshare owners often made an impulsive purchase and later decided that a timeshare did not suit their vacation needs/wants.

Generally speaking, Realtors and brokers that traditionally dealt in local, residential and/or commercial properties were unfamiliar and/or uninterested in how to effectively sell timeshare vacation ownerships and this left owners of unwanted timeshares without a lot of options. Since timeshares are vacation properties the resort is often not local to either the owner wishing to sell or the potential buying audience and this further compounded the difficulties of reselling the timeshare. Owners typically found local advertising ineffective and the tools used by Realtors and brokers to sell local traditional properties like an Open House, a For Sale sign, etc were impossible to utilize for timeshares.

This was the early days of timeshare resale and the picture was pretty grim, but more recently, the Internet has revolutionized the market for timeshare resales. Not only by bridging the gap between timeshare resale sellers and buyers, but also by educating those seeking resale service. Now days, a timeshare seller can quickly verify the advertising presence of timeshare resale outlets, acquire comparative market asking prices, actual completed resales and closing details with a few keyboard strokes.

Information about realistic timeshare resale pricing is not always a pleasant discovery for sellers, but is obviously vital to and the most determinate success-factor when selling. The resale market value of a timeshare is considerably less than the resort/developer price for the exact same product and, consequently, many timeshare owners discovered that a financial loss would be inevitable in order to achieve successful timeshare resale. Consider that the timeshare resort/developers sales and marketing costs can easily be 50% or more of the developers sales price. Simply put, the difference between resale pricing and developer pricing is the exorbitant marketing costs paid by the developer. This why successful resales occur at a substantially less dollar amount than whatever the resort/developer is currently selling for and why buyers can save thousands of dollars buying a timeshare on the resale market.
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Last edited by TAI_Staff; December 11th, 2009 at 01:16 PM.
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